MARVEL X OSIM
Nothing compares to the thrill of superheroes in suits battling hordes of enemies—except perhaps playing a game while seated in a massage chair!
Inspired by OSIM’s innovative gaming chair with built-in massage features, we crafted an ad that captures the exhilarating experience of gaming, while highlighting the chair's ability to provide a soothing massage after intense gaming sessions.
Challenge
Our task was to connect with gamers, tapping into their emotions and visual preferences. We needed to create a visually compelling ad that resonated with the gaming community and Marvel’s iconic brand identity, while creatively incorporating Marvel elements.
Solution
To bring Marvel’s universe into the ad, we sourced official Marvel action figurines to integrate into the visual storytelling. By blending these figurines with a cinemagraph style, we achieved a dynamic yet visually striking look that engaged viewers. Working closely with OSIM's marketing team, we ensured that every creative decision aligned with the gaming community's preferences and the Marvel brand’s iconic appeal. The result was a compelling visual narrative that captured both the exhilaration of gaming and the relaxation of OSIM’s massage chair.
Concept development and research below.